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Because there’s so many different variables, the price for a mobile app could range anywhere from $5,000 to $500,000. However, the price range will typically be somewhere between $100,000 and $300,000, with the entire development process taking 12-20 weeks.

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Because there’s so many different variables, the price for a mobile app could range anywhere from $5,000 to $500,000. However, the price range will typically be somewhere between $100,000 and $300,000, with the entire development process taking 12-20 weeks.

How much does it cost to make an app? A very common question!

Over the past 6 years, Applico has built over 300 apps and built thought leadership on the platform, and I’ve learned a lot about how to find the perfect app developer at the right price.

The primary driver of the price of building an app is the cost of labor. For example, hiring offshore developers will be significantly cheaper than hiring domestic developers, and an established firm will cost you more than a freelance hire.

However, the upfront price you’re quoted doesn’t tell you everything. App development is complicated, and there are a lot of variables that go into completing an app successfully.

Building an app is obviously a hefty investment, both in time and money. What determines where your app will fall within this cost range? Read on.

How Much Will Your App Cost? Consider These Five Factors 

Here are the five key factors to consider when determining the appropriate mobile app development budget.

1) Your App Development Priorities: Quality, Cost and Speed 

It’s important that you be honest with yourself and your priorities. A golden rule of software development lies in the graphic below. Take three attributes: Good, Fast, and Cheap. You can pick any two attributes of your project, but you can’t have all three.

Good, Fast, and Cheap. You can pick any two for your project, but you can’t have all three.

Finding a development firm who claims they will  make a great quality app very quickly and with an inexpensive budget is a red flag. You get what you pay for. If it seems to be good to be true…it probably is.

App Development

Let’s assume you want a quality app, which leaves you to choose between a larger budget with a shorter development timeline or a smaller budget with a longer timeline. My preferred development timeframe is no longer than 12 weeks. Your total timeline will be longer because you also need time up-front for design and product definition.

If you want to use offshore resources and decrease the price, you should assume an additional 6-12 weeks will be added to your development timeline.

2) In-house vs Offshore App Development

You are hiring a developer because they know how to execute and execute well. The only way they will build a core competency in programming software is if they have resources in-house. Unfortunately, it’s pretty easy for a firm to say “Of course! All of our developers are in-house,” when that’s often not the case.

Some firms will say all their resources are on-shore. In reality they may have their design resources locally but their development offshore.

Ask who the specific team members would be on the project, and ask to see what past apps they have worked on. You can also ask to talk to the resources and evaluate their communication skills.

Although offshore development is significantly cheaper, hiring in-house engineers will make a big difference during your design phase. It also will save you time and money down the road by bringing technical knowledge into the product planning.


Some firms will say all their resources are on-shore, when in reality they may have their design resources locally but their development offshore.

This is an easy way for developers to charge on-shore rates for development and get a huge profit margins. By doing appropriate diligence on the actual team members, you can weed these firms out.

A hybrid approach can work in situations where competent, onshore engineering teams can work on the most important parts of a project while using cheaper, third-party resources for the more menial tasks. However, without a true engineering team on-shore, this approach won’t work.

Technical project or product managers alone aren’t sufficient.

3) Waterfall vs Agile Development Processes

Waterfall development and agile development are the two most prominent methods to app development, but they’re vastly different.

Waterfall development depends on having a clear documentation process laid out up-front, before the development process begins, and closely following that process. With agile development, there’s hardly any documentation before starting development. Developers works in 1- or 2-week sprints and figure out code as they go.

Agile development can help you get to market faster.

“Iterative development” is what we call a hybrid approach. There is some documentation up-front, like wireframes and mockups for key screens and functionality, but details and certain aspects are left to be figured out by the team during development.


With waterfall development, there’s little flexibility, but you know exactly what you’re getting and how much it will cost. Plus, with meticulous record-keeping of a structured project, it’s easier to improve the process in the future.

However, waterfall development can be difficult, since it’s difficult to know every single detail and nuance from the very beginning, especially for a larger or more complex project. The timeline here will inevitably be longer.

In general, the industry is moving toward agile development.

The lack of initial structure can often make the project more expensive than initially planned, but it allows for far more flexibility to adjust the product and account for feedback and changes.

With agile development, you can have incremental releases at the end of each development cycle, so you’re more likely to reach your launch date and get to the market faster.

4) Fixed-Fee vs. Time-and-Materials Costs

In a waterfall structure, you can often set up a fixed fee for the work. You spend X on design and documentation and then spend a fixed fee to develop your app for Y. However, it is inevitable that you are going to want to change something. Enter Work Orders.

Your developer will charge you extra for any new work or changes you want done. Are work orders billed at the same rates? How many of your developers projects have work orders? How much is the original contract versus the cost with work orders? These are all questions you want to ask.

The best developers typically prefer to work in agile. The quality and caliber of developers who work in a fixed-fee structure can sometimes be compromised.

In an agile or iterative structure, you can be billed for the amount of work effort performed. The firm will provide you an estimate of the rates that you’ll be billed. If billed hourly, check to see if they have time tracking software and and if you’ll have access to review it. And if it comes to an invoice dispute, see if there is a process in place to handle the situation.

While a fixed-fee structure may seem like it limits your risk the most, I would suggest caution. This is very often not the case.

Your “locked-in” price can be deceiving when you account for the total cost including future work orders and longer time to market. The ultimate goal is to get a great product that will accomplish your business objective.

Remember, the best developers typically prefer to work in agile. The quality and caliber of developers who work in a fixed-fee structure can sometimes be compromised.

5) Estimate Creation 

This last factor can have a very large impact on your app’s cost. What’s the process of estimate creation?

The right app developer won’t be cheap, but it’ll be well worth the cost.

Things you want to know include: Who made the estimate? Does that person have a thorough understanding of what you are trying to make? Have you talked to that person? Have they worked on similar apps and used similar technologies?

If the technologies are foreign to them, it is easy for them to misestimate the time or cost required. Consider how actual costs have compared to initial estimates historically so you can better avoid any misestimation.

To be safe, assume your developer will go 20% over budget. I hate to say it, but that’s the state of the industry.


Paying close attention to these 5 factors will help you get a better idea of what your app development budget should look like.

You want to assess all of your potential development partners based on these five factors. Some will score better in one area than others.

Finally, remember that the sticker price can be misleading, especially with the cheaper, low-end development partners.

The right app development partner won’t be cheap, but it’ll be well worth the cost.

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The typical cost to design a website ranges between£27 to £60 per hour while the cost to develop the site can go up to £100 to £200 per hour. A website with many pages designed will typically start at £60 per hour. If you are seeking a web designer for a business website, it could cost you between £380 and £10,000, with the average price to set up, design, build, and create original content for a basic website starting at £5,600.

This amount also includes the maintenance of the site and training for the client. It will likely cost more for a custom website, but it’s pretty simple to figure out how much you should plan to spend.

Freelance graphic design prices can be higher than an in-house web designer since they are not receiving the benefits and privileges unlike directly employed staff can receive. Since freelancers work from one contract to the other and have no job security this will make their prices be a bit higher to compensate for the lack of commitment from their other clients.

Before committing to a freelancer’s web design pricing or cost, it’s fair to consider the reasons why they would charge more or less than the average £65 per hour. Being a family member or a friend of the freelancer or owning a non-profit, they may offer a lower rate. Similarly, if the project is long-term, they may also offer you a lower rate.

On the opposite end, the more pages you’re looking to have designed, the more work a designer will have to do. In these cases, they may offer you a flat rate laying out how much they’re expecting upfront. The average flat rate price for a full website is usually around £380-£6000 to cover the first year, according to

These prices may range depending on how much experience the web designer has and what the client’s specific needs are for the website.

Click Here for a Free Web Design Quote ►


There are three ways to build a website: with a website builder, with WordPress, or by hiring a professional designer. The route you pick will affect the overall cost of building your website. If you choose to use a website builder, it could cost you as little as £6-£45 per month, whereas using WordPress increases that monthly price to anywhere between £10 and £70.

Hiring a website designer is the most expensive option, with an upfront price tag of over  £10,000. On average, though, you can expect to pay an upfront cost of around £200 to build a website, with an ongoing cost of around £50-£500 per month to maintain it. This estimate is higher if you hire a designer or developer – expect an upfront charge of around £6,000, with an ongoing cost of £1,000 per year.

Website FeatureUpfront Website Cost
Website Domain£2.99 – £60
Website Hosting£4.99 – £50
SSL Certificate£0 – £200
Website Template or Theme£0 – £200
Ecommerce Functionality£20 – £24,000
Website Content£0 – £5,000
Apps and Integrations£0 – £100
SEO and Marketing£0 – £90

Click Here for a Free Web Design Quote ►

There are 2.4 million people working as freelancers in London and UK today and 12.8 million across the globe. However, what you can expect to pay for the services of a freelance web designer will depend on the number of pages and the size of your website.

Compared to hiring a professional web designer, using website building websites is often a cheaper, easier way to create your own website.

Some of these DIY  website platforms sites do not require any coding or technical knowledge, you simply choose a professional-looking design template; drag-and-drop your site copy, images, and videos into place; integrate and add content and these are the basic add on functionalities you need!

Below are the listed of a few website building platforms, free or premium price. Be sure to check them out before hiring a web designer!

Website builderGood at Creating?Price range- month- annually) Available plans?Check URLS!
Wix logoBest for all website creation£13 – £49FreeVisit Wix
Squarespace logoBest for creating large projects£12 – £20PremiumVisit Squarespace
Weebly logoBest for total beginners£6 – £25FreeVisit Weebly
Shopify logoBest for eCommerce Websites£29 – £300PremiumVisit Shopify
BigCommerce logoBest for big Big companies£29.95 – £300PremiumVisit BigCommerce


So, how much do web designers charge?

A freelance web designer should aim to charge based on their cost of living, location and business expenses. . This should provide you with some insight on how much to expect a freelance web designer to cost you.

Web design companies will pay for overhead such as equipment, training, health insurance, software licenses, utilities, and so much more. While a freelance web designer has to set their minimum hourly rate if they want to accommodate these expenses. This is how they keep their business up and running. Even if you have less work to offer a web designer, you want to pay them well for the work that they do so that they take the time to do the job well.


Most people hire freelancers for convenience. Having a temporary project, no strings attached freelancer is a better option than hiring a new employee. You hire them to do the job for a specific period of time then part ways after the project no overheads as they work from their own environment.


Hiring a freelance web designer often means working with just one or two people.

You will also enjoy a more personalised service as you will be dealing with the freelancer directly, This will make it easy for your web designer to fully understand your requirements and needs. This is significantly important when designing a new website, requiring many changes during the designing process.


Most freelance web designers attend various courses to learn new skills. This makes them more versatile and able to offer a better service and to match the required job marketing.


Freelance web designers often have a wider range of experience than your typical agency designer. Accepting commissions from different businesses in different sectors means freelancers can provide a more flexible and tailored service for your business.


Freelancers always know other freelancers. If they don’t know how to do something, you can guarantee that they have a friend or a contact that can help you out.

Web design agencies do offer aftercare services, but once a site is live and a project ‘finished’, you might find that you’re no longer the top priority.

However, with a freelancer you can expect a much quicker response time and a willingness to help. It’s all part of the one-to-one relationship you develop with them.


Web designers can charge between £31 to £42 per hour, with an average rate of £36 per hour. You have to consider the objective of your website, how large is your budget and how long it will take for your website to go live. If you choose a freelance web designer who can create your new website using a CMS like WordPress, Astra. you can expect your website to be cheaper.

You should expect freelance web designers to charge based on their skill level. That means they can charge from £35 to even £100 per hour to design your website. And this price can increase based on what your specific needs for your website are. This number typically includes all web and graphic designers, including those working in-house at agencies. A freelancer’s hourly rate can go higher because they have additional overhead expenses to consider.

To explain the cost further for the website in the UK at an hourly rate. We have created the table below;

Let’s look into the difference between getting a freelance web designer to build your new website or choosing a web design agency. Next, let’s compare the price difference between a website created using a CMS like WordPress and a new coded website.

Magazine / BrochureFreelancerDesign Agency
Hand Coded£4000-£7000£8000-£15000

The table below represents the cost of a basic e-commerce website, from 10-20 products or more than 5 pages and all the basic features to start selling online with an eCommerce website.

WordPress + WooCommerce£1200-£4000£13000-£15000
Hand Coded eCommerce£5000-£10000£25000-£45000

Most clients prefer to pay web designers flat rates fees because they know exactly how much they’ll pay upfront. Web design freelancers on the other hand hate flat rates because you can never be 100% sure how long the project will last, especially if the client asks for endless changes, according to

Click Here for a Free Web Design Quote ►

  • With the rise of companies like GeneratePress and Astra Theme, WordPress now makes it easier and faster to build a fully bespoke website. It’s just the best option for people with little knowledge of coding!
  • When comparing hourly rates of  Agency Web designers  who will be hand-coded your website and charge you £2,000 for his time and work, a freelance web designer hourly rate who can build your website using WordPress will charge you between £380 – £1000 for the same quality, type and size of the website;
  • As mentioned before, WordPress has an incredibly large community, and you can find a plugin to add almost every type of functionalities that you need to your website. Let’s say, for example, you start with a brochure website, and in a few years you decide to create an online shop, you won’t need to pay hundreds of pounds again. All you have to do is install the WooCommerce plugin and hire someone who can make that plugin work the way you want, for a small fee.


A freelance web designer may charge between £500 to well over £5,000 per website. The bulk of your charges would occur within the first year of your website. These charges can range from £500 to £1000 a year, depending on the web designer you’re working with.

That said, if the pages will look fairly similar, some web designers create templates that the client can fill out themselves. This method cuts costs. For example, if a client wants an e-commerce site the web designer can create a template for the product pages that the client can populate with content themselves.

Web development services are £75 to £300 extra per hour. Some web designers also have in house web developers, others outsource this job to a developer and add their mark.

Websites that need constant revisions and updates will also cost more in maintenance after the first year. This can cost £250 to £1000 yearly, according to

The rate will also depend on the complexity and severity of the job and the designer’s experience level. The more pages you require, the more you can expect your website to cost.

When determining a graphic design pricing guide, don’t forget the possible web development services charges. The more work your website needs to be developed, the more hours your freelancer must put in. There are web designers who also do development work and others who outsource that job to a developer which may also bump up their hourly rate. If your website needs more development you can expect more charges.


Web designers main focus is to build the site’s core structure and fix bugs, among many other tasks. There are web developers and UI developers who both charge from £10-£35-£100 per hour, but overall freelance web developer rates in the UK depend on their level of experience, so check out our table below for an overview of the average hourly and daily rate.

Freelance Web Developer Level ExperienceHourly rateDaily rate
Junior (3 years experi)£10 – £25£60– £250
Mid-weight (2-5 years )£35 – £70£250 – £500
Senior (5-10+ years)£75– £100£500 – £800
Top-level Developersn/a£780+

These are just guidelines and much will depend upon the complexity of your requirements. We know that finding the right web designers can be tricky and time-consuming.


If you’re a company considering a web design budget, you have to think about the size of your business and what you want to achieve. Do you want to grow a small or a big business that has high aspirations? Or are you an established corporate company that wants to maintain your position as the industry top? All these answers should guide your decision about the kind of website design that you want to promote.

Our web design calculator includes each of these features, allowing you to specify the number of pages your site needs, as well as if it requires copywriting.


If you run a small business, you’re probably working on a tighter budget than your larger competitors to design a small business website will cost between £380-£2000 depending on the requirements and complexity of your site. Smaller companies typically benefit from fixing big-picture items first, to obtain the best results possible in one swoop is this easy, think of it as a long time project. This kind of work can include homepage redesigns, navigation updates, sitemap creation, and other strategies to give you the best possible returns.


Medium-sized businesses can benefit from the same design strategies that help small businesses excel, but they may have a larger web design budget to work with and to design medium size website for a business will cost between £870-£3000. If you run one of these businesses, you can go beyond the basics and incorporate web design elements that are more geared toward growth instead of simply establishing a presence. By incorporating growth strategies into your web design, you can show your competition that you’re ready to give them a run for their money.


Big businesses need websites that are designed to compete and to represent them well and will normally cost between £6,500-£10,00 and rising up to £35,000 depending on the business needs . This average includes purchasing your domain name and website hosting plan, as well as designing and building your site. How much your business pays to create your website will depend on its size, features, and complexity. Money might be an object, but with your competitors constantly breathing down your neck, you need to make sure your website’s design is the absolute best in the industry — even if it requires you to redesign the whole site.


Based on insights from a number of developers,it takes an average of around 12 weeks to build  a new cooperate website. We’ll also assume the agency is devoting seven hours a day to your project.That means you’re looking at between £4,200 – £63,000 for development of your cooperate website.

If you’re the big cooperate company and keen in establish and maintain yourself as the industry top dog. With a web design budget that could potentially outstretch a smaller company’s gross annual earnings, you can invest in the nitty-gritty details of your website on every page to make sure the design is the best it can possibly be. Your web design should be nothing less than world-class — the standard by which other companies in your industry judge themselves.

Cooperate website

Cost of a large, bespoke website
FeatureWith a web designer
Domain name£15/year
SSL certificate£50/year
Cost in first year£11,185+/year
Ongoing annual cost£11,185+/year


Before you start building your website, you’ll need a place to put it on the internet. That means researching and purchasing the website essentials: hosting and a domain.

Website hosting is the storage and sharing of your website’s data. Your domain is your URL — basically your website’s address on the internet.

Additionally, an SSL certificate makes sure that any private data is encrypted. Many hosting providers also let you purchase and manage your domain and SSL security through them.

These are essential costs to include when determining how much it costs to build a website for your small business.

Choosing a Domain Name

It’s a good idea to consider your domain name when you choose a business name. Most domains are relatively inexpensive, but especially desirable domains can be extremely pricey.

The price of an average domain name usually starts at around $15.

Purchasing a domain is straightforward. However, choosing your website’s hosting service is more complicated.

Hosting Options For Your Website

The right hosting model for your business will depend on your website’s traffic and complexity. Ultimately, your choice can mean the difference between a few bucks or hundreds of dollars a month.

Here are the most common hosting types you can find.

Shared Hosting

Shared hosting is the most common form of web hosting and works well for many new website owners. When you purchase a shared hosting plan, you’re sharing key resources like CPU, RAM, and hard drive space with other website owners using that same server. means your website data is stored on a server that also has data for other websites. This is the most cost-effective hosting method, and it’s common for entry-level websites.

However, since memory and processing power are shared, any spike in traffic might cause user experience issues and at times can make your website to be slow.

Virtual Private Server

Virtual Private Server implies that the virtual server is reserved for you, so you won’t have to share RAM, CPU, or any data with other users.

virtual private server (VPS) is the next step up from standard shared hosting. Your website is still on a shared server, but it has its own space. A VPS gives you more customization options and storage. Similar to shared hosting, a VPS is not the best for sites with very high traffic.

How Does VPS Work?

Your web hosting provider installs a virtual layer on top of the operating system (OS) of the server using virtualization technology. Separating the server into individual compartments with virtual walls, this layer allows each user to install their own OS and software.

Because a VPS separates your files from other users on the OS level, it truly is a private server. This means your website lives within a secure container with guaranteed server resources — think memory, disk space, CPU cores, etc. You don’t have to share any of it with others.

Managed Hosting

Managed hosting services are best for larger businesses that need another company to handle all of their hardware and software. In managed hosting, customers can rent equipment such as dedicated servers, storage and network hardware; operating systems; and system software. The leased equipment serves only that single customer — or “tenant” as customers are referred to as single-tenancy architecture. The customer usually has administrative access to the leased systems yet rarely uses it, instead opting to interact with the system through a web-based interface.

Hosting companies also manage updates and server maintenance so you can focus on your business. More advanced hosting options include dedicated servers and cloud hosting.

Managed hosting is typically more expensive than standard shared hosting. But, some businesses need it.

For example, most e-commerce businesses have to process much more data through their website than the standard business website. In that case, managed or dedicated hosting becomes more necessary.

Decide what’s best for your business model. And remember, you can always start with an entry-level option and upgrade your hosting as your needs grow.

Click Here for a Free Web Design Quote ►

Web design and Seo


There are many different factors that can affect the rate that web designers will charge you. Below you’ll find a few examples of the factors that determine how much you might pay:


When planning your website, think carefully about what you really want or what you want to achieve by building the it for business, personal, for blogging or for leisure If so you can expect to pay a much cheaper rate than for a website with forms, eCommerce functionality, several pages etc? Likewise, a site designed in HTML5 with dynamic components will cost more than a content-managed site.

Your web developer will need to take all of these requirements on board, so knowing what you want upfront can really save time and money later on.


The duration will take to build your website will unsurprisingly cost a significantly different amount. For larger projects, it’s best to agree on a fee upfront for the whole project. Otherwise, you’ll end up paying extra more if you choose an hourly or daily fee.


As with most industries, a web designer’s experience and skills can massively affect the amount they charge. Expect to pay a lower rate for junior and inexperienced designers which sometimes might not match what you require, and a higher one for experienced designers who will be willing to follow your requirements and fulfil your need. You’ll find more information on rates and pricing below.


As self-employed designers will include tax in their final price. This can sometimes increase your final bill. This is a pretty common practice, but is something to be aware of if working to a strict budget.

You Could Save by Comparing Web Design Quotes
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Next Steps

Now that you know much you might expect to pay, it’s time to find the right web designer.

To get that ball rolling, all you have to do is tell us what you need, and we’ll match you up with web designers that best suit your requirements.

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GROW YOUR BUSINESS WITH LOCALHELPAR.COM is helping tradespeople find work and grow their businesses by connecting them with new customers in the local area.

Click here to sign up and create your professional profile helps local tradespeople to connect with new customers and grow their business.  The website allows people to search for over a thousand different services and hire a trusted local professional for the job. Whether you are a plumber, pet trainer, web designer or carpenter, LocalHelpar can help you scale and promote your business.

The LocalHelpar platform is a global marketplace available for all local professionals and tradespeople in the UK, USA, Australia and Canada.  LocalHelpar provides instant access to customer leads and takes the hassle out of marketing for sole traders, small companies and even large organisations.


Receive live customer leads and requests is an efficient and budget-friendly way of marketing your professional services. By registering and creating your professional profile listing, you’ll start to receive live leads and requests from local customers in minutes.

When customers are looking for a particular service, they are able to send requests which are received by the LocalHelpar team.  Customer requests are then sent on to local professionals when they are a match in terms of service and location. These live requests can be received by text or email.  When professionals receive an alert that a customer is looking for their particular services in the local area, they will be able to provide a quote for review by the customer. Customers can review up to five quotes from companies and generally make a decision based on the business profile and previous customer reviews.

Click here to create a customer account today and find a service provider near you.

Improve your web presence

Listing your professional profile on can help boost the web presence for your local business. Having a public profile on the site will promote it on Google and Yahoo search results which will improve your SEO ranking. Including the locations that your business covers will help with Google listings too. In addition, you can also share your profile through different social media platforms such as Facebook, Twitter and Google+ with just one click.

Customers are able to contact local professionals directly via phone or email and even leave reviews about the service they received once the job is done to let other customers know about their experience.

To see the list of service providers on offer, please click here

Registering as a professional on costs just £60 per month or £700 annually.  Users are able to receive unlimited customer requests as well as send quotes and set up a payment gateway to receive customer payments directly through the platform.

To sign up and create your professional profile please click here

Jake Smith, Electrician, says: “This platform is a fantastic way to generate new clients in the local area. As a small business, it can sometimes be difficult to know where to start when it comes to marketing my business and generating leads but LocalHelpar takes care of that for me. Once I had set up my profile, I was able to send bids to customer requests and generate new business efficiently and simply.  I’d recommend it to all tradespeople who are looking for new customers.”

Media Contact
Company Name: Local Helpar Professional Services
Contact Person: Support
Email: Send Email
Phone: 03333448919
City: London
Country: United Kingdom



On average, the cost and price for hourly SEO work are £100 to £250 per hour. The average cost for project-based SEO services ranges from £500 to £1 million and up. Smaller companies using local SEO could spend roughly between £700 to £1,000 a month per project. Larger, enterprise-level companies can expect to pay more. We assume you already know what  SEO (search engine optimization) is and how important it is for your business to present online.SEO has become a vital part of digital marketing. most business owners tend to ignore it—and only a few companies factor it into their budget at all.

SEO pricing can be complicated and hard to understand. There’s no standardized cost, so agencies can basically charge whatever they want. This means it’s up to you to find out who’s offering real value for money and can potentially benefit your organisation.

There are over  6 billion searches on Google every single day, and most people stop at the first results page, it’s well worth investing in an SEO campaign to boost your website’s ranking and grow your business.

Our article below will give you the breakdown of typical SEO prices, what you should expect to get for your money, and what you should look for when choosing an agency.


How Much Do Agencies Charge for SEO in London

SEO Cost Per Hour in London

SEO Cost Per Month in London.

SEO Cost Per Services Cost Per Project In London

Understanding SEO

Content Optimization and Production

Factor That Affect SEO Cost in 2021

How to Choose The Right SEO Company


The average cost for London agencies is £100 to £300 per hour or £2,500 to £30,000 per month, but this varies greatly there are thousands of SEO agencies and digital marketing firms in London. Agencies pricing also depends on the expertise of the SEO provider, experience, location and the job required —as, with so many things in life, you get what you pay for.  all offering a variety of services. They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages (SERPs) through keyword research, content creation, and link building.

Before deciding on an SEO expert, double-check what’s included in each SEO pricing model, as each SEO consultant will be different.

Now Let’s take a look at the Major SEO pricing structures:


The hourly rate and cost for SEO work are £100 to £250 per hour. the costs are based on how many hours are spent on working on each project .its always better to ask the agency to see the breakdown of what they have done on each step of the project. Favoured by freelancers or independent contractors offering SEO services to smaller clients, this option is less likely to be used by agencies or online marketing companies.

Seo Experts in


Costs for a monthly retainer are on average between £1500 -££10,000 per month, prices range from £8,000 per month to our enterprise-level pricing of £200,000 a month and up. Larger SEO and marketing agencies commonly charge a per-month fee. You’ll sign up to pay a fixed price for retaining the services of an agency, which will carry out ongoing SEO work on your site.

Monthly SEO packages often include a specific set of services, such as keyword research, competitor research, SEO content writing, technical audits, content marketing audits, link building, digital PR, ongoing SEO and technical consultation as well reporting and insights. However, some agencies allow you to build a custom plan with an agreed monthly price.


The average cost for project-based SEO services per month ranges from £1,000 to £1 million and up depending on the size of the company. Smaller companies using local SEO could spend roughly £1,000 to £300,000 a month per project. Larger, enterprise-level companies can expect to pay millions of dollars a month. An SEO agency or expert may charge a one-off fee for an SEO per project. It’s best to start by discussing your SEO needs and goals before agreeing on the project scope and the total cost. This option allows for more customization.

Seo Services in London


SEO is a key task to consider for your business online presence (SERP), as there are so many different elements to consider. If you think it’s just about throwing some keywords around, think again! Although there’s no need for small businesses to blow the budget on SEO, you do need to spend time and money to make sure all aspects of the strategy are covered.


The initial step to take in your SEO strategy is to think about who you want to target. The content you provide must be relevant and useful to your audience and easy for new visitors to discover via search engines.

Doing content research and getting to know your audience is crucial, so the background research phase should include gathering feedback to find out what your users want from your site. You will also need to carry out industry research depending on the industry your business is trading on, to spot current trends and get ahead of the game.

While some of this research can be done by the company through platforms like google keyword research, small businesses will find it very labour-intensive—but SEO professionals can help with this, alongside the other elements of SEO. 


To Implement SEO  services effectively you will also require keyword research. It’s critical that your site includes the right keywords—if the keywords are not implanted correctly on the site, they won’t pop up in Google searches, Bing or other major search engines or you’ll miss out on valuable traffic.

Keyword research should include what customers are potentially might search to find your business online when key specific terms. It’s also important to identify direct competitors and check out which keywords are driving traffic to their sites.

Most people use Google’s Keyword Planner, which is free, but for more comprehensive research, you’d need a paid tool like Ahrefs. Paying for tools can quickly mount up, so you’re better off hiring an SEO expert from to take care of everything in a reasonable package.

Office, Freelancer, Computer, Business, Work, Laptop


The next crucial stage is to optimize the structure of your website. This is to ensure the site is SEO friendly and offer the visitors a great user experience and the website loading first and there are no missing links. This process will require a bit of coding, it will be added advantage if you’re confident in coding, you could manage this yourself, but most business owners find they need SEO professionals. They’ll know all the tricks, such as minimizing the number of clicks from the home page, using internal links, and keeping URLs short.


For any website to rank better it will need plenty of high-quality content to satisfy those Google algorithms. New, unique, and updated content generates higher rankings.

You may require some great writers in your team, but it’s a full-time job to keep on top of content production and optimization as well as coming up with new ideas, refreshing and updating existing content to ensure it contains the latest popular keywords and up-to-date statistics.

SEO expert services like will include content strategy in their package


Link-building is when you get other websites to link back to your site, There is internal link and External links both are meant to drive referral traffic and tell Google that your site is worthy of citation (so you’ll earn a higher ranking). You can do this via great content, influencer reviews, and partner links.


Google Analytics is the best tool necessary to analyse your search results and your position in google rankings .knowing your site’s performance and the competition is key but takes time and effort, plus some technical know-how. you would be better off leaving this to SEO professionals who have the knowledge and can work on your project without violating google Google guidelines.



The cost of SEO depends on many variables. Before fixing a price, an SEO agency will look at your existing brand awareness and visibility in organic searches, business goals, and target audience.

Pricing also depends on the expertise of the SEO provider—as, with so many things in life, you get what you pay for. The average cost for London agencies is £100 to £250 per hour or £2,000 to £35,000 per month, but this varies greatly.

Here’s are a few points to consider:


TypeCostWho uses it?ProsCons
DIY SEOFreeSolopreneursDoesn’t cost a dime. You’ll pick up new technical skills along the wayIt takes a lot of time and effort to master SEO
Cheap SEO£500 to £3,000 per monthSmall businessesAffordable service helps you get started with content marketing and basic SEO recommendationsAgencies offering cheap deals may lack experience and take risky shortcuts (see below)
Mid-range SEO£3,000 to £15,000 per monthEstablished businessesReputable service with more features, such as content and website auditsIt’s still important to make sure the agency delivers value for money
High-end SEO£15,000-£30,000 per monthWebsites with high traffic volumesHigh-end agencies can resolve tech issues and help you with niche marketingLimited pool of agencies with the right expertise
Enterprise SEO£30,000-1 Million + per monthEnterprises with large amounts of content and high trafficAgencies can handle large volumes of content, ensure the site is technically optimized, and handle all SEO needs.You need a dedicated contact or two within your own team, otherwise, DIY SEO communication can be a challenge.

If you’re a solopreneur, you may decide to handle SEO yourself. And this might work—but only if you’re prepared to expend a great deal of time and effort.

Elements like keyword research and content creation can be self-taught to a certain extent since there are plenty of resources online. But you may struggle with the more technical aspects of analytics, link building, and site architecture optimization.

Basically, DIY SEO is only an option for the most cash-strapped businesses. If you have even a little money in your marketing budget, spend it on professional SEO.


Even if you are armed with all the knowledge of SEO, you might and probably still need the services of a good SEO company. Having a good knowledge of SEO is hardly enough sometimes. Even if you are doing your best to try to get a good ranking for your site, you may still end up wondering why your site is just not doing well. For starters, you should be aware that your site will need to be optimized in all aspects. Not only that, your site needs to be maintained in a regular basis. SEO is an ongoing process that involves a lot of time and effort. To make things easier, you will be better off hiring the services of a good SEO company from to do the work for your site.

There are many SEO companies today, and there are just as many reliable companies as unreliable ones. Thus, it is very important that you choose the right SEO company. Here are a few points that you should keep in mind when selecting SEO services:

Site Analysis Report

Does the SEO company provide you with a website analysis report? A reliable SEO company will be able to provide you with a comprehensive analysis of your site in terms of ranking and design to give you an idea of how much work needs to be done.


Choosing a cheap SEO Agency can cost much harm for your business, but let the buyer beware. Often, a cheap SEO is literally too good to be true. SEO is time-consuming and labour-intensive, so if an agency offers crazy-low prices, then there is a red flag they may be cutting corners which is very dangerous. Typical prices for cheap SEO will range between £200 to £500 a month.

An agency charging so little won’t put in the time to create high-quality ranking content. Creating blog content that performs requires time and relationships with authority building external sites.

Choosing a cheap SEO Agency will not waste your time but your money as well, and it could also cause damage to your website. Corner-cutting techniques, also known as (black hat SEO) aim to boost site rankings in sneaky ways such as hidden text, unnatural links, and keyword stuffing.

Google’s algorithms are wise enough for this kind of practice—and they can hand out penalties like reducing your rankings or dropping your listing altogether. This leads to lost organic traffic, which can impact your revenue or business.



Mid-range SEO Agency will charge between £2000 to £8000 per project, we know that cheap SEO isn’t worth the risk. Mid-range prices are safer, although you should always do your due diligence and check out the agency’s credentials including their previous jobs. Typically, mid-level SEO companies offer an all in one umbrella service to optimize your site including design, content and keyword searches also fixing your website and any existing problems, such as optimizing site architecture and adapting content. It’s suitable for modest websites in fields with lower levels of competition.

Mid-range  SEO companies will provide a content marketing strategy. They’ll produce new content regularly and update existing content. They may also offer a digital PR service, building backlinks through outreach and social amplification. A mid-range SEO will satisfy some business needs,


High-End will charge between £3000 to £50000+ per project. High-SEO Agencies refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes modern SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a purist approach to website optimization because nothing is a black box. If you have a large budget and ambitious goals, it’s worth investing in high-end SEO from one of the top agencies. These SEO specialists have the infrastructure and expertise to offer a comprehensive service at every stage of the process.

This type of SEO is generally employed by large e-commerce websites in highly competitive industries. A high-end agency may be tasked with fixing technical SEO problems, optimizing your analytical tools, or resolving the impact of Google penalties.

Premium content from high-end SEO agencies will be highly specific to your audience’s customer journey. You can expect informational content and educational resources that increase conversions.

Most High-End agencies will require a long term sign up to a long-term plan to meet your specific SEO goals. High-end SEO providers are usually established and trustworthy and deliver the projects according to the agreed time limit.


The cost for Enterprise SEO will range between £30,000 to £1million per project. This is a high-level project. Whether it’s the size of the site or the size of the business, enterprise SEO calls for more accountability. You’re looking at more traffic, more conversions, and more input from stakeholders.

Managing enterprise SEO calls for a change in tactics, not just scaling up small business SEO practices. The processes, mentality, and frame of reference for enterprise SEO require expertise and vision. You need to choose a company that creates a full-funnel strategy delivering long-lasting results.

That full-funnel strategy needs to include unique content, high authority digital PR, paid search, link building, and in-depth site optimization. this type and Agency will drive a lot of organic traffic to your site, but only if you work with a company that knows what it’s doing.

You can find all these types of professionals at We have experts agency that speak the language of your company

Our professional SEO experts will identify the challenges and opportunities for your company. in-depth competitors analysis.

Next, we build a strategic roadmap tailored to your online presence. We look at the whole picture to create an integrated solution across every touchpoint. Every inch of your website is optimized with customized content and a high-authority, high-value backlink network.

Search, Engine,


Good SEO doesn’t come cheap. Nor should it—you’re paying the professionals for their expertise as well as their time and effort.SEO is so expensive for three reasons: It takes time to show results, it requires a lot of resources to build and maintain a campaign, and it often relies on the expertise of an SEO specialist to develop and grow your strategy. Below are a few reasons why SEO Agencies charge high fees, and why it’s important for your business.SEO

As mentioned, the more you pay, the better service you will receive. SEO agencies with years of experience can charge higher fees because they guarantee better results.

Improving your ranking in search results takes at least a month, but often longer. When you’re using techniques that abide by Google’s terms of service, it takes time for them to work effectively and start improving your rankings.

It’s also advisable to choose a provider with experience in your specific industry. Don’t put your SEO in the hands of an inexperienced company that might ruin your rankings and earn you Google penalties it’s not worth the risk.


Before any SEO company starts making suggestions on how to improve your rankings, they will conduct an audit of your site. This audit helps your agency understand the key improvements they need to perform to improve your website ranking.

An SEO audit requires resources to analyze the data and understand your site’s positions. Without an SEO audit, you won’t know how to improve your website. Most SEO services include some form of an audit, though you can purchase SEO audit services separately.


For an SEO campaign to be successful keyword research must be conducted to determine the right keywords. Your SEO services will include keyword research and integration. It takes time to find valuable keywords for each page on your site and integrate them into your pages

An SEO expert will need to browse through lists of keywords to find ones that work best for your site. Not to mention, they’ll have to find new keywords (or integrate similar keywords) on every page of your website.


The backend of your website plays a critical role in your SEO ranking. If the back end of your site is not optimised, you’re going to miss out on potential customers for your business. You’re also going to struggle to rank at the top of search results.

A lot of work is required to improve the backend of your site. An SEO company will clean and improve the code of your website to improve page speed and integrate responsive design. These are just a few of the many factors that go into working to improve your site.

google ranking


When you optimize for SEO, you want to reach local customers, too.

If you want to know why SEO is so expensive, it’s because there are different subsets of SEO, like local SEO, that companies need to use to compete with other businesses. If you want to see successful results with your campaign, you must optimize for local searches, too. Check out exactly what each company both abroad and locally offers, do your due diligence. But beware of hiring cheap SEO agencies based abroad.

Optimizing for local search requires integrating local keywords, as well as claiming and setting up your Google My Business listing. It takes time for your SEO company to build your local presence and help you drive more local customers to your business.

Location is important especially for businesses that are locally based. the price of SEO will go up depending on the city you operate. If your provider is located in a big city, they’ll likely charge higher prices than a local business.

Pricing model

Hourly rates for SEO can seem attractive, but they’ll soon mount up. Smaller businesses may be put off by a fixed monthly fee or an upfront per-project price. But, remember that you can agree on what’s included and plan your expenditure, whereas hourly rates are harder to forecast.

Client’s business size

If you’re operating at the enterprise level, you need  the best enterprise SEO  strategy to match—and you can expect your chosen agency to charge top dollar for it. They’ll take your size and revenue into consideration when setting a price alongside your business goals.

Prices can also vary depending on your industry. Some are more suited to online marketing than others, and if you’re part of a crowded, competitive market, more intensive SEO work is required to make you stand out.

For an SEO agency to optimise your website best they’ll look at everything you’ve done or not done before. If you never paid much attention to SEO, the agency will have to start from scratch with your strategy

The more help you need fixing technical issues, solving problems, the more you’ll have to pay. It also depends on what you’re trying to achieve with your SEO plan—if you have high ambitions, expect to pay extra to meet them.

The first metric you need is the cost of investment. Then you need to track and measure the value of your conversions. Google Analytics provides conversion rates on all your website traffic and estimates how much revenue is generated from each search channel.

You can also calculate lifetime value (the average spend a customer makes over time) and work out the estimated monthly profit by subtracting the average monthly cost of SEO from the estimated monthly revenue figure.

Remember that SEO doesn’t immediately deliver increased traffic or revenue—it will take time for your site to rise through the SERPs—so be prepared for a short period of investment with little return.


It is important that you choose your SEO company very well before hiring one. This will save you from losing some of your precious time and money. If you choose the wrong one and get poor service, imagine how potentially wasteful it would have to be to do everything all over again.

Every day, there are thousands of online entrepreneurs who spend thousands just to get a few minutes of time offered by an SEO company or an SEO coach. They wonder why their SEO attempts don’t seem to work despite all the cash they spend. On the other hand, there are also those who enjoy SEO success and are happy with the services of the SEO company they hired. Well, the point is, you will need some guidance from an SEO company if you want to make real headway on the web.

When you hire an SEO company to help you increase the traffic to your site, you should have a realistic mindset and remember that success can only be achieved with time and with constant hard work. You must avoid those which tell you otherwise at all times, or you are bound to make a mistake. Here are some questions to help you through the decision making…

What’s right for one business isn’t necessarily right for another. Make sure your SEO agency can provide what you’re looking for—whether that’s national or local SEO, content creation, advanced analytics, or all of the above.

As we’ve established, you shouldn’t take a shortcut on SEO services. Approach an SEO agency with a proven track record, and ask them to give examples of their successes. It’s also helpful to see what former clients have to say—check out reviews and make sure they haven’t been using any dubious techniques.

It’s worth trying to set up a conversation with the SEO team, rather than just their sales rep who does not know what SEO involves. That way, you can speak to the actual expert who would manage your SEO account and ensure they understand your objectives.


The short answer is SEO is very effective — not just to generate traffic but also leads and sales. Don’t worry. The long answer includes research and backlink building, content optimisation, not just empty statements.

Google now uses extra factors to determine ranking positions, with updates like BERT, in case you care, using natural context language that Google understand better. And with new elements like featured snippets on the SERPs, your site could get lost if not optimised properly.

The advantage of employing an SEO expert, they will keep an eye on google latest changes—and maximize your site’s potential in the brave new world. Google is also smarter at distinguishing high-quality content from spam, so a fully optimized site will perform well.

Organic searches are responsible for 60% of all site traffic, and the rise in voice search and AI brings more opportunities. Plus, nearly everyone has a smartphone or tablet so SEO Agency will ensure your website is optimised for mobile, so people can search for your business anytime.

We still maintain that SEO is still one of the most powerful strategies for driving long-term results for any website in this modern generation.


If you want your site to be number one, you need strategy and you need to be prepared to pay good money for it. Don’t be tempted to employ cheap SEOs, and get to understand the SEO Agency you employ the techniques that they are prepared to employ to rank your site.

To make SEO work best for you, allow the experts to take charge. contact for a free quotation.


How much does cost?