The typical cost to design a website ranges between£27 to £60 per hour while the cost to develop the site can go up to £100 to £200 per hour. A website with many pages designed will typically start at £60 per hour. If you are seeking a web designer for a business website, it could cost you between £380 and £10,000, with the average price to set up, design, build, and create original content for a basic website starting at £5,600.

This amount also includes the maintenance of the site and training for the client. It will likely cost more for a custom website, but it’s pretty simple to figure out how much you should plan to spend.

Freelance graphic design prices can be higher than an in-house web designer since they are not receiving the benefits and privileges unlike directly employed staff can receive. Since freelancers work from one contract to the other and have no job security this will make their prices be a bit higher to compensate for the lack of commitment from their other clients.

Before committing to a freelancer’s web design pricing or cost, it’s fair to consider the reasons why they would charge more or less than the average £65 per hour. Being a family member or a friend of the freelancer or owning a non-profit, they may offer a lower rate. Similarly, if the project is long-term, they may also offer you a lower rate.

On the opposite end, the more pages you’re looking to have designed, the more work a designer will have to do. In these cases, they may offer you a flat rate laying out how much they’re expecting upfront. The average flat rate price for a full website is usually around £380-£6000 to cover the first year, according to

These prices may range depending on how much experience the web designer has and what the client’s specific needs are for the website.

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There are three ways to build a website: with a website builder, with WordPress, or by hiring a professional designer. The route you pick will affect the overall cost of building your website. If you choose to use a website builder, it could cost you as little as £6-£45 per month, whereas using WordPress increases that monthly price to anywhere between £10 and £70.

Hiring a website designer is the most expensive option, with an upfront price tag of over  £10,000. On average, though, you can expect to pay an upfront cost of around £200 to build a website, with an ongoing cost of around £50-£500 per month to maintain it. This estimate is higher if you hire a designer or developer – expect an upfront charge of around £6,000, with an ongoing cost of £1,000 per year.

Website FeatureUpfront Website Cost
Website Domain£2.99 – £60
Website Hosting£4.99 – £50
SSL Certificate£0 – £200
Website Template or Theme£0 – £200
Ecommerce Functionality£20 – £24,000
Website Content£0 – £5,000
Apps and Integrations£0 – £100
SEO and Marketing£0 – £90

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There are 2.4 million people working as freelancers in London and UK today and 12.8 million across the globe. However, what you can expect to pay for the services of a freelance web designer will depend on the number of pages and the size of your website.

Compared to hiring a professional web designer, using website building websites is often a cheaper, easier way to create your own website.

Some of these DIY  website platforms sites do not require any coding or technical knowledge, you simply choose a professional-looking design template; drag-and-drop your site copy, images, and videos into place; integrate and add content and these are the basic add on functionalities you need!

Below are the listed of a few website building platforms, free or premium price. Be sure to check them out before hiring a web designer!

Website builderGood at Creating?Price range- month- annually) Available plans?Check URLS!
Wix logoBest for all website creation£13 – £49FreeVisit Wix
Squarespace logoBest for creating large projects£12 – £20PremiumVisit Squarespace
Weebly logoBest for total beginners£6 – £25FreeVisit Weebly
Shopify logoBest for eCommerce Websites£29 – £300PremiumVisit Shopify
BigCommerce logoBest for big Big companies£29.95 – £300PremiumVisit BigCommerce


So, how much do web designers charge?

A freelance web designer should aim to charge based on their cost of living, location and business expenses. . This should provide you with some insight on how much to expect a freelance web designer to cost you.

Web design companies will pay for overhead such as equipment, training, health insurance, software licenses, utilities, and so much more. While a freelance web designer has to set their minimum hourly rate if they want to accommodate these expenses. This is how they keep their business up and running. Even if you have less work to offer a web designer, you want to pay them well for the work that they do so that they take the time to do the job well.


Most people hire freelancers for convenience. Having a temporary project, no strings attached freelancer is a better option than hiring a new employee. You hire them to do the job for a specific period of time then part ways after the project no overheads as they work from their own environment.


Hiring a freelance web designer often means working with just one or two people.

You will also enjoy a more personalised service as you will be dealing with the freelancer directly, This will make it easy for your web designer to fully understand your requirements and needs. This is significantly important when designing a new website, requiring many changes during the designing process.


Most freelance web designers attend various courses to learn new skills. This makes them more versatile and able to offer a better service and to match the required job marketing.


Freelance web designers often have a wider range of experience than your typical agency designer. Accepting commissions from different businesses in different sectors means freelancers can provide a more flexible and tailored service for your business.


Freelancers always know other freelancers. If they don’t know how to do something, you can guarantee that they have a friend or a contact that can help you out.

Web design agencies do offer aftercare services, but once a site is live and a project ‘finished’, you might find that you’re no longer the top priority.

However, with a freelancer you can expect a much quicker response time and a willingness to help. It’s all part of the one-to-one relationship you develop with them.


Web designers can charge between £31 to £42 per hour, with an average rate of £36 per hour. You have to consider the objective of your website, how large is your budget and how long it will take for your website to go live. If you choose a freelance web designer who can create your new website using a CMS like WordPress, Astra. you can expect your website to be cheaper.

You should expect freelance web designers to charge based on their skill level. That means they can charge from £35 to even £100 per hour to design your website. And this price can increase based on what your specific needs for your website are. This number typically includes all web and graphic designers, including those working in-house at agencies. A freelancer’s hourly rate can go higher because they have additional overhead expenses to consider.

To explain the cost further for the website in the UK at an hourly rate. We have created the table below;

Let’s look into the difference between getting a freelance web designer to build your new website or choosing a web design agency. Next, let’s compare the price difference between a website created using a CMS like WordPress and a new coded website.

Magazine / BrochureFreelancerDesign Agency
Hand Coded£4000-£7000£8000-£15000

The table below represents the cost of a basic e-commerce website, from 10-20 products or more than 5 pages and all the basic features to start selling online with an eCommerce website.

WordPress + WooCommerce£1200-£4000£13000-£15000
Hand Coded eCommerce£5000-£10000£25000-£45000

Most clients prefer to pay web designers flat rates fees because they know exactly how much they’ll pay upfront. Web design freelancers on the other hand hate flat rates because you can never be 100% sure how long the project will last, especially if the client asks for endless changes, according to

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  • With the rise of companies like GeneratePress and Astra Theme, WordPress now makes it easier and faster to build a fully bespoke website. It’s just the best option for people with little knowledge of coding!
  • When comparing hourly rates of  Agency Web designers  who will be hand-coded your website and charge you £2,000 for his time and work, a freelance web designer hourly rate who can build your website using WordPress will charge you between £380 – £1000 for the same quality, type and size of the website;
  • As mentioned before, WordPress has an incredibly large community, and you can find a plugin to add almost every type of functionalities that you need to your website. Let’s say, for example, you start with a brochure website, and in a few years you decide to create an online shop, you won’t need to pay hundreds of pounds again. All you have to do is install the WooCommerce plugin and hire someone who can make that plugin work the way you want, for a small fee.


A freelance web designer may charge between £500 to well over £5,000 per website. The bulk of your charges would occur within the first year of your website. These charges can range from £500 to £1000 a year, depending on the web designer you’re working with.

That said, if the pages will look fairly similar, some web designers create templates that the client can fill out themselves. This method cuts costs. For example, if a client wants an e-commerce site the web designer can create a template for the product pages that the client can populate with content themselves.

Web development services are £75 to £300 extra per hour. Some web designers also have in house web developers, others outsource this job to a developer and add their mark.

Websites that need constant revisions and updates will also cost more in maintenance after the first year. This can cost £250 to £1000 yearly, according to

The rate will also depend on the complexity and severity of the job and the designer’s experience level. The more pages you require, the more you can expect your website to cost.

When determining a graphic design pricing guide, don’t forget the possible web development services charges. The more work your website needs to be developed, the more hours your freelancer must put in. There are web designers who also do development work and others who outsource that job to a developer which may also bump up their hourly rate. If your website needs more development you can expect more charges.


Web designers main focus is to build the site’s core structure and fix bugs, among many other tasks. There are web developers and UI developers who both charge from £10-£35-£100 per hour, but overall freelance web developer rates in the UK depend on their level of experience, so check out our table below for an overview of the average hourly and daily rate.

Freelance Web Developer Level ExperienceHourly rateDaily rate
Junior (3 years experi)£10 – £25£60– £250
Mid-weight (2-5 years )£35 – £70£250 – £500
Senior (5-10+ years)£75– £100£500 – £800
Top-level Developersn/a£780+

These are just guidelines and much will depend upon the complexity of your requirements. We know that finding the right web designers can be tricky and time-consuming.


If you’re a company considering a web design budget, you have to think about the size of your business and what you want to achieve. Do you want to grow a small or a big business that has high aspirations? Or are you an established corporate company that wants to maintain your position as the industry top? All these answers should guide your decision about the kind of website design that you want to promote.

Our web design calculator includes each of these features, allowing you to specify the number of pages your site needs, as well as if it requires copywriting.


If you run a small business, you’re probably working on a tighter budget than your larger competitors to design a small business website will cost between £380-£2000 depending on the requirements and complexity of your site. Smaller companies typically benefit from fixing big-picture items first, to obtain the best results possible in one swoop is this easy, think of it as a long time project. This kind of work can include homepage redesigns, navigation updates, sitemap creation, and other strategies to give you the best possible returns.


Medium-sized businesses can benefit from the same design strategies that help small businesses excel, but they may have a larger web design budget to work with and to design medium size website for a business will cost between £870-£3000. If you run one of these businesses, you can go beyond the basics and incorporate web design elements that are more geared toward growth instead of simply establishing a presence. By incorporating growth strategies into your web design, you can show your competition that you’re ready to give them a run for their money.


Big businesses need websites that are designed to compete and to represent them well and will normally cost between £6,500-£10,00 and rising up to £35,000 depending on the business needs . This average includes purchasing your domain name and website hosting plan, as well as designing and building your site. How much your business pays to create your website will depend on its size, features, and complexity. Money might be an object, but with your competitors constantly breathing down your neck, you need to make sure your website’s design is the absolute best in the industry — even if it requires you to redesign the whole site.


Based on insights from a number of developers,it takes an average of around 12 weeks to build  a new cooperate website. We’ll also assume the agency is devoting seven hours a day to your project.That means you’re looking at between £4,200 – £63,000 for development of your cooperate website.

If you’re the big cooperate company and keen in establish and maintain yourself as the industry top dog. With a web design budget that could potentially outstretch a smaller company’s gross annual earnings, you can invest in the nitty-gritty details of your website on every page to make sure the design is the best it can possibly be. Your web design should be nothing less than world-class — the standard by which other companies in your industry judge themselves.

Cooperate website

Cost of a large, bespoke website
FeatureWith a web designer
Domain name£15/year
SSL certificate£50/year
Cost in first year£11,185+/year
Ongoing annual cost£11,185+/year


Before you start building your website, you’ll need a place to put it on the internet. That means researching and purchasing the website essentials: hosting and a domain.

Website hosting is the storage and sharing of your website’s data. Your domain is your URL — basically your website’s address on the internet.

Additionally, an SSL certificate makes sure that any private data is encrypted. Many hosting providers also let you purchase and manage your domain and SSL security through them.

These are essential costs to include when determining how much it costs to build a website for your small business.

Choosing a Domain Name

It’s a good idea to consider your domain name when you choose a business name. Most domains are relatively inexpensive, but especially desirable domains can be extremely pricey.

The price of an average domain name usually starts at around $15.

Purchasing a domain is straightforward. However, choosing your website’s hosting service is more complicated.

Hosting Options For Your Website

The right hosting model for your business will depend on your website’s traffic and complexity. Ultimately, your choice can mean the difference between a few bucks or hundreds of dollars a month.

Here are the most common hosting types you can find.

Shared Hosting

Shared hosting is the most common form of web hosting and works well for many new website owners. When you purchase a shared hosting plan, you’re sharing key resources like CPU, RAM, and hard drive space with other website owners using that same server. means your website data is stored on a server that also has data for other websites. This is the most cost-effective hosting method, and it’s common for entry-level websites.

However, since memory and processing power are shared, any spike in traffic might cause user experience issues and at times can make your website to be slow.

Virtual Private Server

Virtual Private Server implies that the virtual server is reserved for you, so you won’t have to share RAM, CPU, or any data with other users.

virtual private server (VPS) is the next step up from standard shared hosting. Your website is still on a shared server, but it has its own space. A VPS gives you more customization options and storage. Similar to shared hosting, a VPS is not the best for sites with very high traffic.

How Does VPS Work?

Your web hosting provider installs a virtual layer on top of the operating system (OS) of the server using virtualization technology. Separating the server into individual compartments with virtual walls, this layer allows each user to install their own OS and software.

Because a VPS separates your files from other users on the OS level, it truly is a private server. This means your website lives within a secure container with guaranteed server resources — think memory, disk space, CPU cores, etc. You don’t have to share any of it with others.

Managed Hosting

Managed hosting services are best for larger businesses that need another company to handle all of their hardware and software. In managed hosting, customers can rent equipment such as dedicated servers, storage and network hardware; operating systems; and system software. The leased equipment serves only that single customer — or “tenant” as customers are referred to as single-tenancy architecture. The customer usually has administrative access to the leased systems yet rarely uses it, instead opting to interact with the system through a web-based interface.

Hosting companies also manage updates and server maintenance so you can focus on your business. More advanced hosting options include dedicated servers and cloud hosting.

Managed hosting is typically more expensive than standard shared hosting. But, some businesses need it.

For example, most e-commerce businesses have to process much more data through their website than the standard business website. In that case, managed or dedicated hosting becomes more necessary.

Decide what’s best for your business model. And remember, you can always start with an entry-level option and upgrade your hosting as your needs grow.

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Web design and Seo


There are many different factors that can affect the rate that web designers will charge you. Below you’ll find a few examples of the factors that determine how much you might pay:


When planning your website, think carefully about what you really want or what you want to achieve by building the it for business, personal, for blogging or for leisure If so you can expect to pay a much cheaper rate than for a website with forms, eCommerce functionality, several pages etc? Likewise, a site designed in HTML5 with dynamic components will cost more than a content-managed site.

Your web developer will need to take all of these requirements on board, so knowing what you want upfront can really save time and money later on.


The duration will take to build your website will unsurprisingly cost a significantly different amount. For larger projects, it’s best to agree on a fee upfront for the whole project. Otherwise, you’ll end up paying extra more if you choose an hourly or daily fee.


As with most industries, a web designer’s experience and skills can massively affect the amount they charge. Expect to pay a lower rate for junior and inexperienced designers which sometimes might not match what you require, and a higher one for experienced designers who will be willing to follow your requirements and fulfil your need. You’ll find more information on rates and pricing below.


As self-employed designers will include tax in their final price. This can sometimes increase your final bill. This is a pretty common practice, but is something to be aware of if working to a strict budget.

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Next Steps

Now that you know much you might expect to pay, it’s time to find the right web designer.

To get that ball rolling, all you have to do is tell us what you need, and we’ll match you up with web designers that best suit your requirements.

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